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Stop Holding on to Parking Hardware That Can Be Replaced with Software

by Anna-Kaisa Mäkinen posted on Jan 24, 2017 4:35:51 PM in Private Parking Providers

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When we think about parking, our mind goes to different physical constructions and items: garages, parking meters, gates, receipts, tickets. Some of them are necessary, but some of them are just a remainder of a time when we didn’t have software to cover all that, and do it better.

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How Parking Shapes Cities Pt 3 - Technology Leads Toward Smart Cities

by Anna-Kaisa Mäkinen posted on Jan 13, 2017 2:42:35 PM in All Things Parking

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Our previous part of the series explained when and why paid parking entered the picture. In this final part, we come into the present day, and continue into the future of parking to see what it will look like. The one thing that we will focus on, that will define parking in the times to come, is technology.

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The Hows and Whys of Building Customer Loyalty in Parking

by Anna-Kaisa Mäkinen posted on Jan 5, 2017 12:06:49 PM in Private Parking Providers

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People are always on the lookout for a new, cheaper, better and faster service. How, in today's competitive environment, can you create customer loyalty in an anonymous industry like parking?

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ParkMan Year 2016 in Review: Growth, Developments and Exciting Plans

by Anna-Kaisa Mäkinen posted on Dec 29, 2016 1:26:53 PM in All Things Parking, ParkMan News, Cities and Municipalities, Private Parking Providers

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As 2016 is drawing to a close, we want to take a moment to look back on what ParkMan has achieved during the last 12 months and, even more importantly, what great things lie ahead as we welcome in the new year.

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How to Maximize Occupancy Rates and Revenue - Price Discrimination 101

by Anna-Kaisa Mäkinen posted on Dec 16, 2016 12:57:23 PM in Private Parking Providers

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The main interest of parking businesses is having as high an occupancy rate for their parking spots as possible at all times. When parking spots are empty, they don’t generate any money and over time that accumulates into a ton of lost revenue. 

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Attracting Drivers to Your Parking Garage in the Online Age

by Anna-Kaisa Mäkinen posted on Dec 12, 2016 1:00:58 PM in Private Parking Providers

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Has traditional marketing been killed off by online marketing? According to some, yes. What does that mean for businesses that have been built on traditional sales funnels? Well, we look at it this way: digitalization has created ways to improve your marketing. There’s no need to disband your existing sales funnels - just use tech to make them work even better.

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Know the Direct and Indirect Competition of Your Parking Business

by Anna-Kaisa Mäkinen posted on Dec 2, 2016 4:42:16 PM in Private Parking Providers

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Parking companies are fighting for customers on two levels: direct and indirect. When they are focusing on direct competition, there’s a real risk that it happens at the cost of the just as important indirect market battles.

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