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ParkMan Year 2016 in Review: Growth, Developments and Exciting Plans

by Anna-Kaisa Mäkinen posted on Dec 29, 2016 1:26:53 PM in All Things Parking, ParkMan News, Cities and Municipalities, Private Parking Providers

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As 2016 is drawing to a close, we want to take a moment to look back on what ParkMan has achieved during the last 12 months and, even more importantly, what great things lie ahead as we welcome in the new year.

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How to Maximize Occupancy Rates and Revenue - Price Discrimination 101

by Anna-Kaisa Mäkinen posted on Dec 16, 2016 12:57:23 PM in Private Parking Providers

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The main interest of parking businesses is having as high an occupancy rate for their parking spots as possible at all times. When parking spots are empty, they don’t generate any money and over time that accumulates into a ton of lost revenue. 

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Attracting Drivers to Your Parking Garage in the Online Age

by Anna-Kaisa Mäkinen posted on Dec 12, 2016 1:00:58 PM in Private Parking Providers

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Has traditional marketing been killed off by online marketing? According to some, yes. What does that mean for businesses that have been built on traditional sales funnels? Well, we look at it this way: digitalization has created ways to improve your marketing. There’s no need to disband your existing sales funnels - just use tech to make them work even better.

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Know the Direct and Indirect Competition of Your Parking Business

by Anna-Kaisa Mäkinen posted on Dec 2, 2016 4:42:16 PM in Private Parking Providers

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Parking companies are fighting for customers on two levels: direct and indirect. When they are focusing on direct competition, there’s a real risk that it happens at the cost of the just as important indirect market battles.

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How Parking Shapes Cities Pt 2 - Parking Meters at Every Corner

by Anna-Kaisa Mäkinen posted on Nov 22, 2016 2:21:44 PM in All Things Parking

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After cars became a mainstream item during the 1920s and 30s, their number went up steadily. Of course, the needed number of streets, highways and parking spaces went up at the same rate. This started a whole new chapter in the history of parking. 

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Are Parking Brokers the New Airline Brokers? No, and Here’s Why

by Anna-Kaisa Mäkinen posted on Nov 17, 2016 5:45:16 PM in Private Parking Providers

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Parking is moving online. It's more and more operated on online platforms that bring drivers and parking providers together. And just like in the travel industry, there will be brokers. How are parking brokers different from travel brokers?

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You’re Risking Your City by Ignoring Traffic Congestion

by Anna-Kaisa Mäkinen posted on Nov 11, 2016 12:14:35 PM in Cities and Municipalities

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A city is like the human body. The street network is the cardiovascular system of a city, that makes sure the city functions well when it comes to people, traffic and business and well, everything. When every aspect is in order (in other words, the body is healthy), there are no problems. When something is not right, the health problems start

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