When we think about parking, our mind goes to different physical constructions and items: garages, parking meters, gates, receipts, tickets. Some of them are necessary, but some of them are just a remainder of a time when we didn’t have software to cover all that, and do it better.
Our previous part of the series explained when and why paid parking entered the picture. In this final part, we come into the present day, and continue into the future of parking to see what it will look like. The one thing that we will focus on, that will define parking in the times to come, is technology.
People are always on the lookout for a new, cheaper, better and faster service. How, in today's competitive environment, can you create customer loyalty in an anonymous industry like parking?
As 2016 is drawing to a close, we want to take a moment to look back on what ParkMan has achieved during the last 12 months and, even more importantly, what great things lie ahead as we welcome in the new year.
The main interest of parking businesses is having as high an occupancy rate for their parking spots as possible at all times. When parking spots are empty, they don’t generate any money and over time that accumulates into a ton of lost revenue.
Has traditional marketing been killed off by online marketing? According to some, yes. What does that mean for businesses that have been built on traditional sales funnels? Well, we look at it this way: digitalization has created ways to improve your marketing. There’s no need to disband your existing sales funnels - just use tech to make them work even better.
Parking companies are fighting for customers on two levels: direct and indirect. When they are focusing on direct competition, there’s a real risk that it happens at the cost of the just as important indirect market battles.